Soul singer Amy Swift stays true to her roots

An up and coming soul singer says her music is reflective of the “honest, frank and raw” upbringing she had in South-east London.

Bromley-born Amy Swift, pictured, is experiencing new success as a solo soul singer, and her new single, The One, is a heart-wrenching song to lost love that Amy says brings out a grittiness in her learned from her days growing up in Catford.

“My nan lived in Catford so I spent a lot of my time growing up around there,” she said. “She struggled. She lived in a council flat trying to hold down three jobs.

“There’s a realness about living in South London that’s open and honest. What you see is what you get and I think my music is like that, too.

“I’m real and honest and I like to think that comes across in the songs I write. If I hadn’t grown up somewhere like Catford I might not be singing with such grit.”

Amy attended the Italia Conti Academy of Theatre Arts and developed her talents there, but said her desire to be a soul singer sometimes got in the way.

“They said you have to sing straight, but that’s not me,” Amy said. “I loved every minute of it and I had the best time, but in hindsight they didn’t really know what to do with me because my passion has always been soul and jazz and they trained you for pop or other genres.

“Through writing for other artists then went on to become front woman of Soul and Electronic band Pacific State and signed to Universal. We got amazing press. We were so lucky.”

Since then, Amy has moved on to solo work which has received high praise from many corners.

Her debut solo single, Moving, featured Steve Hewitt from Placebo on drums and was released in March this year.

Alongside Amy’s new single will be a European tour with Electronica artist Natacha Atlas.

“I’m really excited. We’ve had such a great response to the new single, it’s on about 15 Spotify playlists and we’ve had a great response from the press,” she said.

“I feel like the fanbase is growing, we’re getting a lot plays in the States – 70 per cent of the plays at the moment are US based.

“It’s a great feeling. Hopefully people are relating to the stuff I’m writing. It’s why I love songwriting because if I’m feeling something I want to share it and others to feel the same.”

Amy says she is working on an album that she hopes to release by the end of the year which promises to be “soulful and honest”.

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