Joe Palmer appointed as chief operating officer at AFC Wimbledon

Joe Palmer has been appointed as AFC Wimbledon’s new chief operating officer.

Palmer started in the post on January 22.

He has gained experience in the football industry at Sheffield Wednesday and Shakhtar Donetsk, will take the lead in running the day-to-day business of the club and will support CEO Erik Samuelson in driving the new stadium project forward.

After joining Sheffield Wednesday as chief operating officer in May 2016, Palmer led the commercial and corporate strategy of the Championship club, together with overseeing the retail, ticketing and marketing operations. Previously, Palmer had a six-year stint with Ukrainian giants Shakhtar Donetsk, developing the club’s overall growth strategy and driving revenue through increased audience and wide-ranging sponsorship agreements.

Palmer also liaised with the Ukraine Premier League over broadcast strategy and the optimisation of rights opportunities, together with managing strategies to meet UEFA Financial Fair Play regulations.

His appointment follows a lengthy recruitment process, led by the Dons Trust, which was concluded before Christmas. Dons Trust board chairman Matthew Breach said “We started work on finding the right person to take the operations of AFC Wimbledon forward a year ago, and it was very pleasing that at the end of the process we had a shortlist of four candidates who were all of a very high standard.  From that list Joe stood out with his wealth of experience in the operational and commercial side of football.  He also demonstrated a clear and compelling vision of how we can progress as a community club in our new stadium.  We welcome Joe to the AFC Wimbledon family.”

Palmer said: “The opportunity to be part of taking Wimbledon back to Wimbledon is a story that I wanted to be part of, to bring football back to a community that lost it and to those that have grown up without it. It’s a coming home for me as well. Living locally and having lived in Wimbledon previously, I can feel the anticipation of where this club is going and I hope that the experience I have gained along with my local knowledge will give me the unique ability to help take the club to the next level. I can’t wait to get started on this next chapter in Wimbledon’s history.”

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