Morrisons has announced plans to close its supermarket in Shepherd’s Bush – with up to 170 jobs on the line.
The company said it had looked at a “range of options” in an attempt to keep the W12 Centre store open but that none provided commercial confidence.
A spokeswoman told London News Online the national supermarket chain would try to redeploy as many staff members as possible if it decides to go ahead with the closure.
It is launching a consultation process with staff before signing off the plan.
But the announcement raises fears that supermarket workers will be left out of employment.
Following an angry exchange with Morrisons on Twitter, Hammersmith MP Andy Slaughter said the closure would be “devastating” for Shepherd’s Bush.
“This is terrible news for the W12 area and to the 170 staff who work in the store,” he said in a statement.
“Having weathered the opening of the nearby Westfield and having shown continued demand for a large retail supermarket on site, it is devastating to hear that this store could close.”
Local councillor Adam Connell, who represents the Addison ward, said the news was “deeply worrying” for residents.
He tweeted: “Morrisons is an important asset in the community.”
Morrisons announced plans to close seven of its loss-making stores in January, after axing a further 21 branches in 2015.
A spokeswoman said: “We regret to say that we are proposing to close our store in Shepherd’s Bush.
“We have looked at a whole range of options to make the store viable but none gave us confidence that we could run it successfully.
“We will now be going through a consultation process with colleagues.”